Our Positioning

NWM International is a business consulting and executive coaching firm supporting suppliers, retailers, and senior leaders operating in complex international and cross-cultural environments.

The firm works at the intersection of strategy, negotiations, and leadership, combining senior-level business advisory with professional coaching practices to support both decision-making and execution in complex contexts.

NWM International’s core expertise lies in DIY, home improvement, building and decorative materials, and furniture, within European end-consumer and retail-driven markets.

Engagements are bespoke, selective, and confidential, designed to deliver measurable impact while preserving long-term relationships and organisational integrity.

Our Approach

NWM International operates as a founder-led firm, working in close partnership with clients and acting as an extension of their leadership and operational teams.

Each engagement begins with a clear understanding of the client’s context, constraints, and objectives. Strategic advisory, negotiation expertise, and executive or team coaching are then combined to support clarity, alignment, and effective execution.

The firm deliberately limits the number of simultaneous engagements to ensure depth, senior involvement, and discretion throughout the collaboration.

Nadiia Woodhouse

Nadiia Woodhouse
Founder & CEO

About the Founder

Nadiia Woodhouse is an international business consultant and executive coach with 17+ years of leadership experience in retail, procurement, and business development.

Her background includes global buying and sourcing leadership roles within leading international retail groups.

At group level, she led the definition and deployment of international purchasing strategies, managing large-scale supplier portfolios and multi-country teams. Her scope consistently combined commercial performance, strategic negotiations, and organisational transformation, delivering sustained growth in turnover, margin, and operational efficiency across multiple product categories.

Earlier in her career, she drove market and category transformations in Central and Eastern Europe, including the structuring and scaling of complex retail departments and omnichannel models. These initiatives resulted in significant revenue acceleration, margin improvement, and long-term supplier partnerships, while aligning commercial strategy with customer and sustainability objectives.

Across her career, Nadiia has negotiated with more than 1,000 suppliers and international stakeholders, working at the intersection of strategy, execution, and human dynamics. This dual exposure enables her to support clients not only on strategic decisions, but also on how to lead negotiations, teams, and organisations effectively in high-pressure, cross-cultural contexts.

Today, through NWM International, she supports suppliers, retailers, and senior leaders with strategic advisory, negotiation support, and executive and team coaching, drawing on deep sector expertise in DIY, home improvement, building and decorative materials, and furniture, with a strong focus on the European end-consumer market.

Selected Credentials and Expertise:

Languages and International Exposure

NWM International operates across cultures and geographies, with extensive experience in international negotiations.

Primary focus is the European end-consumer market, with strong retail and distribution expertise.

Working languages: ENGLISH, FRENCH, UKRAINIAN, POLISH. Additional project languages: ITALIAN, GERMAN, KOREAN, JAPANESE.

Confidentiality and Ethics



All engagements are conducted with strict confidentiality. Client identities and strategic data are not disclosed.

Consulting services provide strategic guidance; implementation decisions remain the responsibility of the client.

Coaching is delivered within a professional, non-therapeutic framework aligned with recognised ethical standards.

Request a confidential discussion

Engagements are bespoke, confidential, and limited in number.